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Print continues to be powerful where there is a physical customer presence.


With so many incredible marketing opportunities available in today’s digital landscape it is all too easy to overlook the power of print.  Don’t be fooled into thinking that marketers have dropped print because the power is real!

Printed leaflets continue to be particularly valuable wherever they come into direct contact with your customers.  This may be in your own store, your stockist’s stores, or at an event. 

Visitors to your own store (current customers, advocates of your brand, or prospective customers) are prime targets and likely to be receptive to your targeted marketing messages.  Whether you position leaflets at the till, on a walkway, or at the entrance, you are reaching valuable prospects – after all, they chose your store and choose to take a leaflet.


If you don’t have your own stores and reply entirely on stockists or distributors to sell your product, investing in print is similarly important.  In this case it is very much in your interest to invest in print POS for your stockists’ stores, to help them promote and sell more of your product.


For example, if you are a producer of nutritional dog food with a USP to shout about, what better place to have your leaflets than in the pet stores that stock your product.  If you manufacture electric toothbrushes, your leaflets make perfect sense in dentists’ waiting rooms.

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Print professionals identify A6 as one of the most popular & cost-effective flyer sizes.

Flyers produced in A6 are small, light weight and cheaper to produce. The smaller A6 size can often be much less intrusive in store as well. Where larger flyers risk detracting visual impact from product displays, A6 offers a slightly more discrete option and is less intrusive on the counter top or a point of purchase. Perhaps more importantly, they are pocket sized which increases the likelihood of them being picked up.

Despite the popularity of A6 flyers, they often find themselves displayed in holders designed for larger literature – but there’s no need!... The Taymar range has six dedicated products specifically designed for A6 literature.

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Print & Digital – It’s about using them both, not just one.

If we embroil ourselves in the print vs digital argument we are in danger of forgetting that both are actually effective means of marketing communication and valuable elements of an integrated marketing strategy.

Integrated… that’s the key here.  Integrated marketing is an all-encompassing approach to marketing that moulds all (or all appropriate) elements of marketing communications unifying a message across all channels.  

As a company selling displays for printed literature you’re probably waiting for a bias in favour of print marketing.  Of course print is important to our business but it’s really not about print being better than digital or vice versa.  We see first-hand how print is still important to some of the biggest brands out there – even big online brands – but equally we fully embrace all the brilliance of digital media.  Disregarding digital in favour print would be lunacy but disregarding print entirely in favour of fully digital marketing is equally limiting.

With so many digital platforms at our fingertips it is perhaps more difficult than ever to develop (and maintain!) a truly fully integrated marketing program, but it doesn’t have to be accomplished overnight.  The important thing is to get ‘multichannel’ and embrace the old and the new. 

Expansion of the ‘channels’ can come with time.

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Did you know...?

Taymar pioneered the injection moulded leaflet holder.  The first Taymar products were produced in the early 1980’s.

Today, injection moulded leaflet holders have become commonplace in the market, but prior to Taymar introducing the first moulded units all leaflet holders were fabricated.  Taymar’s injection moulded products entered the market at a fraction of the price of fabricated units and with greater production capabilities.


Brochure Holders International is the European division of Taymar.

The Taymar group originated in Sydney, Australia where the group HQ still operates. Brochure Holders International Limited was established in the late eighties to manufacture and market the Taymar range into the UK and Europe.  Initially just a handful of products were offered but this quickly grew into the diverse range we know today. From our Suffolk base we now supply throughout Europe and beyond, via our excellent distribution network.


We manufacture all our Taymar injection moulded products in the UK

Brochure Holders International has been manufacturing in the UK since the late eighties.  Up until a few years ago one or two products were manufactured by the Taymar group outside of the UK.  After investment in new, modern tooling we are very proud to manufacture the full Taymar range here in the UK!


Brochure Holders International is now the largest of the Taymar group

Brochure Holders International Limited is now the largest company in the Taymar group. Our production and warehousing have grown to such an extent that we now supply certain products to the Sydney HQ for onward sale into Australasia and Asia.


We only ever use the same, top grade raw material.

Taymar injection moulded products are only ever manufactured using the same specification, top grade, crystal clear Styron material.  This means our products are always crystal clear with no ‘tinting’ or discolouration.  It also means that there is a consistency running through the whole range – regardless of the product or when the product was moulded.  Some other manufacturers will change their raw material depending on price fluctuations etc. and resulting in quality and colour from one production run to another.


We manufacture coloured products to order.

Our range is known for being crystal clear and this is what we focus on – putting your leaflets in ‘clear view’ – however over the years we have manufactured many coloured products for one-off requests. If you have an enquiry for coloured product please get in touch.

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Measuring the success of your leaflet campaign.


Whenever we run a marketing campaign – either digital or print - we want to track how successful it is in achieving our goals.  Of course to do this we must first set the goals!... whether it’s driving traffic to a website or high-street store, increased sales for a particular product, or even a newsletter signup.  Tracking and conversion data is often an integral part of digital campaigns, but how do we track the effectiveness of print?  Here are a few considerations:


  1. Coupon Codes:  If you are running a discount promotion then include a coupon code on your leaflet.  Online use: A discount code is a great way to ‘trigger’ the discount in your checkout and also track the effectiveness of the leaflet.  In-Store: The leaflet including the coupon code can be handed over at the checkout to redeem the discount (perhaps after the customer has filled in their details for future marketing – GDPR compliant of course!).  Ensure staff are instructed to keep all coupons safe so you can keep track.


  1. QR Codes:  If you want to use your leaflet to drive traffic to your website then a QR code is a good way to go.  Link the QR code to a specific page on your website and then track the visitor numbers on that page.  Also keep a track on website visits in general since the leaflets went into circulation, because not everyone will scan a code.


  1. How many leaflets have gone:  Definitely the crudest approach to tracking a leaflet’s effectiveness but it still provides a useful insight.  Obviously some leaflets are picked up and never read, others may be read and never acted upon but if you have 2000 leaflets printed and 1800 are taken from your leaflet holder in the first week this has to be a good thing.  Unlike when someone shoves a leaflet in your hand on the high-street, leaflets in a leaflet holder have to be picked up and taken, which would suggest there was an interest there in the first place. 

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The new GDPR launch date is rapidly approaching, but does this affect the world of printed marketing material?

Whilst not offering legal advice we hope to share some of the key points of GDPR and help understand how it affects the world of printed marketing material.  GDPR legislation removes the ability to collect and use personal data to send targeted marketing messages without explicit consent. A real game changer… and one that will certainly hit email marketing hard.  Direct mail is not so hard-hit and is still fair game if the company can demonstrate the mailing is in the ‘legitimate interest’ of the customer*.  A big boost for the print industry and direct mail – but what about in-store leaflets.

Does GDPR affect in-store leaflets?

If your leaflet asks for any personal data to be completed by customers and returned to you, then GDPR does come into play.  However if your leaflet / brochure simply showcases your products, service, company, or promotions etc. with no request for data this is not affected by GDPR.

So if you have material in-store such as a loyalty card information booklet, a competition leaflet or subscription sign-up form asking for personal data you will need to ensure they comply with GDPR and very clearly detail your company’s data usage policy etc.*

The big boost for in-store leaflets!

Marketers undoubtedly face new challenges with the onset of GDPR – but it is still entirely possible to ‘target’ marketing literature towards valuable potential customers.

One way of doing this is through strategic positioning of leaflets in-store.  By positioning leaflets in front of your potential customers, whether it is at the till, on a walkway or even outside on the shop front, the customer makes their own choice to take your marketing message.  Once your leaflet holder is empty you can be pretty sure that most of those leaflets have gone to valuable prospects.  Firstly, the visitor was in YOUR store and secondly they CHOOSE to take a leaflet.

Even if a leaflet is put in the bin as soon as the customer returns home, they did take it, they carried it home and they did take on board the message to some extent.  This is not the case with an un-opened, immediately deleted email.

As more of us become a little ‘disconnect’ from the digital world and less receptive to email marketing, perhaps this will be another catalyst in the printed literature resurgence.


* Whilst not offering legal advice, we wanted to discuss how printed leaflets can be utilised after GDPR comes into play and the impact on certain in-store leaflets.  But, please check for yourself how GDPR affects your company and your marketing activities on the Information Commissioner Office website.


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Celebrating our 30th anniversary in 2018!

In the early eighties Taymar designed their first range of plastic injection moulded brochure holders, available at a fraction of the cost of the fabricated holders previously on the market. 

Brochure Holders International Limited (BHI) was incorporated a few years later as the European division of the Taymar group and quickly set about establishing a UK & European Distributor network to sell their UK manufactured Taymar range.  At the time the range was just a handful of core products but this has since developed into an extensive collection of display products providing solutions to most applications.  

The concept of a ‘one-piece’ injection moulded brochure holder was so popular that Taymar brochure holders are now available in most countries throughout the globe and are widely regarded as the ‘gold standard’ for literature display.

Today BHI's Taymar range offers one of the largest collections of ‘crystal clear’ brochure displays, all manufactured in the UK to the highest quality standards using latest state of the art, multi-cavity injection moulding machines. Comprehensive stock availability remains key to our strategy allowing us to fulfil a market-leading 99% immediately from stock. Significant investment has been made over the years to ensure the range continues to grow and provide exciting, unique products to help Europe sell more and we look forward to bringing you new products in the future. 

For more information about Brochure Holders International Ltd and our Taymar products please contact one of our team.

Brochure Holders International Ltd.

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INFORMATION - Christmas Closure and Order Cut-Off - December 2017

Please note that we will be closed for the Christmas period from Thursday 21st December at 5pm.  
Last orders for collection in 2017 should be received by 20th December and be collected on the 21st. 

Last orders for UK Delivery should be received by 2:45pm on 21st December for delivery on 22nd.  

We are closed for stock taking on Friday 22nd December with no deliveries or collections possible.

We will be open again for business on: Tuesday 2nd January 2018 at 8am

Wishing you a very Merry Christmas and a Happy New Year

Brochure Holders International Ltd.

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Please take one: It won’t break, loose connection or buffer - August 2017

There are many sound reasons why the ‘printed leaflet’ has stuck around and even made somewhat of a comeback despite digital advances.  One reason is simply the dependability of a leaflet. 

Striking, engaging email marketing campaigns are fantastic, not only in terms of generating immediate sales but also in terms of gathering important consumer information and trends etc.  However they cannot offer the same level of dependability that a leaflet can!  Internet connectivity goes down, emails get lost in cyber space and technology breaks.  Each of these things will have happened to us all, but a leaflet?.. well barring a close encounter with a naked flame or visit to a washing machine, the leaflet will always be there until the day it is recycled.

But people just take a leaflet in store and then bin it”. Maybe so, but they did pick it up in store.  They did make the conscious decision to pick it up in a store so they are interested in what the company has to offer.  Even if they bin the leaflet, they have still picked it up, still carried to the bin and will have seen and registered the product, brand or company even if they did not consciously do so.

Of course leaflets cannot relay information back to a company on how many times it has been read, which product was of particular interest or how many other people saw that one leaflet, but there are many other benefits – that I’m sure we will pick up on in the future - benefits that have made the leaflet stand the test of time.  

Brochure Holders International Ltd.

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How a silent salesman cost me £60 - a great example of cross-selling – May 2017

Picture the scene – We’re in the computing section of the store and after some considerable time we’ve narrowed the choice of laptops to just two.  Truth be told, we didn’t know the difference between a Rockchip Processor and Intel Celeron or what eMMC meant, but nevertheless we made our choice.

Decision made and with our eyes no longer focused on playing spot the difference between specification lists, we caught sight of the cleverly positioned leaflet just behind the row of laptops. Firstly, I noted that the leaflet was inside one of our C110’s (sad I know, but when you work with Taymar brochure holders day in day out, it happens).  Next we took note of the leaflet itself which was advertising an impressive looking printer that was on special offer.  We have a printer already and we certainly didn’t go in with any intention of buying a printer but there it was, a much newer, much posher printer and one worthy of being wirelessly linked to our fantastic new laptop. We took the leaflet, wandered over to the printer section and… bought the printer! Cross-sold hook line and sinker by a C110 and leaflet cleverly put there on the instruction of the company’s marketing department no doubt.

When you buy a product online you are often presented with a selection of other complimentary products or ‘customers who bought this also bought…’ products - Cross-selling.  This principal is exactly what was used next to the laptops with the C110 and leaflet.  Sales literature is worth its weight in gold but equally important is how and where it is displayed in-store.  This experience proved it.  POS literature is your silent sales person and when it is done right it will cross-sell other products in the store.  

It turns out that the printer is great.

Brochure Holders International Ltd.

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Paper power:  In store magazines - April 2017

Retailers are looking to different kinds of print marketing to engage with customers and promote their brand and products. One of the methods growing in popularity is Store Magazines and an example of this would be the instore publication ‘Edition’ by John Lewis. The magazine, available free to customers, emphasizes the vast assortment of goods in store and tempts the reader to shop in departments they may not previously have shopped in, both in store and online.  This cross-selling and branding exercise comes across as a far more appealing tactic than a more basic special offer leaflet or even an email. In fact, research suggests that a reader of a branded magazine will spend around 20 minutes with it while you’re lucky to get a couple of minutes with email or online content. Interesting.

No doubt the information found in the magazine is also available online and emailed to newsletter subscribers, but the very fact that retailers put time and resource into these print medias would suggest that tangible marketing material is still important and relevant to their target audience. This suggestion is backed up by the fact that ‘Edition’ held the number one spot in women’s’ lifestyle and fashion titles for quite some time.

It seems that the print bandwagon it the one that needs jumping on!

Brochure Holders International Ltd.

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Retail and display - changes over recent years – March 2017

An early morning office chat turned to how things have changed for the retail and display industries over the years.  We soon discovered it’s a topic that could easily turn into a very long chat indeed - too long to transfer to a blog post and expect anyone to read anyway - but here's a summary of a few thoughts.

When you think of retail in general the biggest change during our time in business has to be e-commerce and online buying platforms.  That was the game-changer back in the early 2000’s but now new technologies are being developed at an astonishing rate and consumers are at a stage that they adopt them wholeheartedly. 

The ways in which retailers and shoppers interact is continually changing almost to the point where our computers and mobile phones seem to know what we want to buy before we do!  Retail marketing is a whole different ball game now, but it is all very exciting. 

We are often asked whether all this digital media is a concern for a company like us who rely on printed material and honestly the answer is no, not really.  Quite simply, there will always be a place for printed literature. There are still times when people like something tangible. When the likes of Google and Facebook - two of the biggest online giants - use printed literature and retailers the likes of Next and Argos still print catalogues it says a lot for the power of paper. This is something we’ll pick up on in future posts.

In terms of our business things have changed in a number of ways over the years.  We have obviously seen cheaper, low quality products from the Far East come and go and make varying impact in the market but the trade and consumers increasingly acknowledge that there is a balance to be found between quality and price.  Cheaper is not always better, which is why many imported items don’t make any real headway in the market now.

We sell exclusively through distributors and so don't have our own web-shop, but it has been really interesting to see how web-shops have played such a huge part in boosting sales in many different markets. During the early heyday of web-shop openings it was often possible to look at sales figures for various European markets and know instantly which distributors had launched a web-shop - it really had that much impact in many cases.

Right now it seems that print marketing is having somewhat of a comeback.  Perhaps email marketing and alike are looing their imact?... perhaps customers want that tangible factor again?... we'll no doubt look at this in future posts too. 

Brochure Holders International Ltd.

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Our renovations are complete: February 2017

We are delighted to say that our office renovations are now complete!  Work began towards the end of 2016 and was complete this month.  There is a whole new feel to the place and much more inviting for our visitors and of course the team here at BHI. 

We bought this larger premises two years ago because the warehouse space is absolutely perfect for us, but it was always our intention to refresh and expand the office areas.  So, we built lovely offices throughout, a new kitchen and a brand new reception lobby and meeting room, which we were lacking before.  All this was done without any real impact on our core warehouse activities.  In fact the whole build was carried out and completed without any disruption to order fulfilment at all. 

We would love to welcome any of our distributors here at the new look BHI. Please get in touch if you would like to pay us a visit.

Brochure Holders International Ltd.